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Brisbane Development > Development Areas > Gold Coast > YSG Studio Brings Signature Design to the Coast with The Frederick, Nobby Beach
Gold CoastIndustry ContentResidential

YSG Studio Brings Signature Design to the Coast with The Frederick, Nobby Beach

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Architectural rendering of the building façade of The Frederick project highlighting the rooftop greenery and soft architectural curvature
Architectural rendering of the building façade of The Frederick project highlighting the rooftop greenery and soft architectural curvature
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Sydney based design studio YSG has unveiled designs for its first ever multi residential project, The Frederick, in collaboration with Big Projects Developments, the team behind Zinc in Kirra.

Located just 100 metres from the Nobby Beach precinct, The Frederick captures the distinct character of this much loved coastal village, relaxed yet refined, nostalgic yet forward looking.

With only 35 apartments, including a beach house and penthouse collection, The Frederick introduces a rare level of design depth to boutique coastal living. YSG Studio, celebrated for its bold materiality and intuitive layering of form and texture, brings its unmistakable aesthetic to a shared residential setting for the first time.

Architectural rendering of the exterior street frontage of the proposed The Frederick project at Nobby Beach
Architectural rendering of the exterior street frontage of the proposed The Frederick project at Nobby Beach

“Nobby’s has such an iconic energy, it’s one of those rare pockets of the Gold Coast where the community, the beach, and the streets all feel connected,” says Yasmine Ghoniem, Director of YSG Studio.

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“Our vision for The Frederick reinvents coastal living. Responding to the neighbouring coastline, soothing curves add a relaxing regional overlay, while unique detailing really sets it apart. It’s a place that feels lived in from the moment you step inside.”

For developer builder Big Projects, The Frederick represents a new benchmark in design led development.

“Our role is to give our design partners the space and freedom to explore,” says Matt Barrett, Director of Big Projects.

Architectural rendering of the living and dining area of the proposed The Frederick project with views towards the Gold Coast skyline
Architectural rendering of the living and dining area of the proposed The Frederick project with views towards the Gold Coast skyline
Architectural rendering of the open plan kitchen and dining space of The Frederick project showcasing YSG Studio’s signature curved forms
Architectural rendering of the open plan kitchen and dining space of The Frederick project showcasing YSG Studio’s signature curved forms
Architectural rendering of the open plan kitchen and dining space of The Frederick project showcasing YSG Studio’s signature curved forms
Architectural rendering of the open plan kitchen and dining space of The Frederick project showcasing YSG Studio’s signature curved forms
Architectural rendering of the living and dining area of the proposed The Frederick project with views towards the Gold Coast skyline
Architectural rendering of the living and dining area of the proposed The Frederick project with views towards the Gold Coast skyline
Architectural rendering of the living and dining area of the proposed The Frederick project with views towards the Gold Coast skyline
Architectural rendering of the living and dining area of the proposed The Frederick project with views towards the Gold Coast skyline
Architectural rendering of the living and dining area of the proposed The Frederick project with views towards the Gold Coast skyline
Architectural rendering of the living and dining area of the proposed The Frederick project with views towards the Gold Coast skyline
Architectural rendering of the interior of the proposed The Frederick project showing the beach house living area with open kitchen and outdoor connection
Architectural rendering of the interior of the proposed The Frederick project showing the beach house living area with open kitchen and outdoor connection
Architectural rendering of the bathroom design within The Frederick project featuring warm tiled finishes and curved detailing
Architectural rendering of the bathroom design within The Frederick project featuring warm tiled finishes and curved detailing

We wanted YSG Studio to capture the essence of Nobby’s, to design a building that embraces life, light and connection, while creating a genuine sense of place.”

A standout feature of The Frederick is its rooftop terrace, offering panoramic views from the hinterland to the ocean. Thoughtfully designed as a series of intimate zones, the rooftop includes a pool, sauna, sun decks, workspaces and entertaining areas, an exceptional amenity offering for a building of this scale.

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Architectural rendering of the rooftop pool of The Frederick project viewed from above showing landscaping and sun lounges
Architectural rendering of the rooftop pool of The Frederick project viewed from above showing landscaping and sun lounges
Architectural rendering of the rooftop pool area of The Frederick project with ocean views towards Nobby Beach
Architectural rendering of the rooftop pool area of The Frederick project with ocean views towards Nobby Beach
Architectural rendering of the lobby area of The Frederick project featuring integrated artwork and lush internal planting
Architectural rendering of the lobby area of The Frederick project featuring integrated artwork and lush internal planting
Architectural rendering of the rooftop entertaining area of The Frederick project showing the fire pit lounge and dining space
Architectural rendering of the rooftop entertaining area of The Frederick project showing the fire pit lounge and dining space

“The rooftop was conceived as a collection of spaces where residents can unwind and connect, an extension of the Nobby’s lifestyle,” Barrett adds.

With architecture by Plus Architecture and landscape design by LDG, The Frederick embodies a harmonious design story, a celebration of materiality, proportion, and effortless coastal living.

The Frederick is available for viewing by private appointment, with a limited selection of two and three bedroom apartments, penthouses, and a ground floor beach house available.

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