A new residential tower rising on Main Beach Parade is offering a rare format in Gold Coast apartment living, with every residence occupying an entire floor.
The $140 million project, named La Mer, is currently under construction at 3580 Main Beach Parade, in a section of the suburb bordered by parkland and close to The Spit. Once complete, the 27-storey development would include just 22 full-floor apartments, each spanning around 300 square metres, as well as a two-level penthouse which is expected to be released to market at a later stage.
Designed by Plus Architecture, the building has been described by the architect as responding to the coastal conditions of the site, with the intention to balance openness and privacy through sculptural forms, curved glass, and panoramic outlooks. According to the design team, the orientation and massing of the tower are aimed at capturing sunlight while shielding residents from prevailing winds.
Each apartment has been designed with three bedrooms, a multipurpose room, and generous open-plan living spaces. Kitchens would include stone benchtops, Gaggenau appliances, a butler’s pantry, and a wine bar, while curved glazing in the master suite, living room and balcony balustrades are intended to continue the building’s fluid architectural language through to the interiors.
Amenities proposed for residents include a 13-metre pool, spa, gym, sauna, yoga lawn, sun lounges, barbecue area, and an outdoor beach shower. A private lobby for each apartment, accessed via a dedicated lift, is also included in the plans.
Developer ODUS is delivering the project in partnership with construction firm Nazero. ODUS was established by Byron Sakha, Jarrod Younan, and Sebastian Younan, who have collectively delivered more than $500 million in residential projects under various banners. Sakha previously worked in behavioural science, which the developer says informs their approach to creating spaces that foster wellbeing and connection.
Nazero, the builder, is a family-owned construction company with a history dating back to the 1960s. It has previously worked on a range of residential and mixed-use projects across Australia and offers construction, D&C, and project management services.
The site is located around 68 steps from the beachfront and is within walking distance of the northern end of the Broadwater. The area has seen increased attention in recent years as city-fringe apartment living continues to attract both local downsizers and interstate buyers.
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Sales for the first five apartments have now opened, with prices starting from $3.9 million. The project is being marketed by OTP Group.
James Elliott, managing director of OTP Group, said the combination of scale, views and location was drawing attention from buyers across the Eastern Seaboard, particularly those looking to relocate or secure a long-term coastal residence.
He noted that the site allows for a unique outlook across both the ocean and Broadwater, with uninterrupted views of sunrise and sunset—a rarity for most Gold Coast residential towers.
According to Plus Architecture director Danny Juric, the design aimed to create a strong sense of individuality and retreat for residents, despite the building’s vertical format. “We saw it as an opportunity to provide living spaces with uninterrupted views to the ocean that enjoy sunlight all day long,” he said.
Completion is anticipated in late 2026.
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